TOYOTA

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EXPERIENCE CENTER

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THE STRATEGY

Was driven by the goal of celebrating the extensive contributions across all facets of Toyota—heritage, innovation, technology, product development, manufacturing, and engineering. We focused on creating a cohesive and engaging environment, emphasizing key areas such as the lobby, Toyota’s rich history, research initiatives through CALTY, manufacturing excellence, environmental sustainability, and achievements in motorsports and patents.

The design employs a minimalist color palette featuring Toyota red, white, natural wood, and neutral grayscale to maintain a unified and sophisticated aesthetic through good use of Colors, Materials and Finishes.

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THE CHALLENGES

This was a was a long-term endeavor with multiple phases and numerous stakeholders, presenting significant challenges in coordination and execution. Our team navigated these complexities through critical thinking and effective problem-solving, ensuring the project’s success. Additionally, constant communication with local vendors was essential to facilitate the seamless installation of the designed areas, maintaining the integrity and vision of the project.