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TOYOTA’S NDM

NATIONAL DEALER MEETING

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OPENING PORTALS

NDM was a pivotal two-night event designed to celebrate and inspire Toyota's top dealers. This project was a symphony of creativity and precision, beginning with a dramatic, monochromatic opening night that was painted through light and set the stage for a revelatory second evening, where the space transformed into a vivid exploration of Toyota's spirit. Thematic zones surround the space, from the eco-forward Beyond Zero area to the adrenaline-fueled Toyota Racing zone. Each designed to showcase Toyota's diverse vehicle range and to create a narrative that resonated deeply with the brand.

The goal was to elevate a “meeting” into an immersive journey, highlighting Toyota's dedication to excellence and innovation through interactive experiences and unified storytelling that resonated throughout the venue.

The strategy

The strategic objective of the Toyota National Dealer Meeting (NDM) was to celebrate and invigorate the brand’s top dealers, salespeople, and executives fostering a deep, personal connection between them and Toyota's future vision. To achieve this, the event was structured around a transformative two-night intimate experience that seamlessly blended the theatrical with the thematic.

Night One was designed to intrigue and captivate, featuring a central community space enveloped in white and black graphics, with colored light painting the space as the night progressed, it played a crucial role in setting the mood and gently shifting the focus to the performances, teasing the vibrant themes of the second night.

Night Two unveiled a kaleidoscope of thematic zones, each meticulously crafted to reflect different facets of Toyota’s brand philosophy and vehicle line-up. The Beyond Zero zone used lush, natural decor to underscore Toyota’s commitment to sustainability, showcasing their electrified vehicles within an eco dreamscape. In contrast, the Toyota Racing and Gazoo Racing zones were imbued with the spirit of performance and competition, using dynamic reds and immersive garage-style settings to evoke high-energy, competitive ethos.

Each zone not only highlighted specific vehicles but also tailored culinary and interactive experiences that reinforced the thematic message, ensuring that every element of the space contributed to a cohesive and memorable brand story. This strategic use of space and theme not only celebrated Toyota’s current achievements but also positioned the brand as a forward-thinking leader, ready to meet future challenges.

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The future is exciting so let’s keep dreaming Beyond Zero…

LET’S build dreamscapes

THE ORGANIZING PRINCIPLES

Let’s look at our approach for the Beyond Zero area, here we employed a central cluster layout, strategically designed to focus on Toyota's commitment to sustainability, cementing the 2050 Challenge. This organizing principle guided the entire conceptual and executional process, ensuring each element—from the arrangement of displays to the interactive experiences—underscored Toyota's vision. By centralizing the theme in an ethereal dreamscape, the layout facilitated easy navigation and enhanced engagement, allowing attendees to seamlessly explore technological advancements in a cohesive environment that was not only informative but deeply immersive, and easy to navigate while effectively deepening their connection with the brand.

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THE STRUCTURAL HIERARCHY

A clear strategy for structural hierarchy ensures a guided, cohesive experience that aligns all elements with the brand’s goals, facilitating smooth logistical flow and enhancing attendee engagement as well as visibility. This meticulous organization not only improves operational efficiency but also reinforces the brand’s identity, making the narrative easy to follow while making the event transformative.

It’s all in the balance.

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Graphic Wizard: Christina Villanueva

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THE CHALLENGES

Executing the Toyota National Dealer Meeting presented unique challenges, from orchestrating a dynamic event across multiple themed environments to ensuring each detail aligned with Toyota’s forward-thinking brand message, while remaining on theme. We overcame these obstacles through meticulous planning, communication, teamwork and innovative design solutions, successfully transforming complex logistics into an immersive and memorable experience for every attendee.

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THE TAKEAWAY

During the event we celebrated dealers and showcased future innovations but also reinforced the power of immersive brand experiences. Attendees left with a deeper understanding of Toyota’s commitment to innovation and the Beyond Zero message, highlighted through the vividly themed Truck , Gazoo Racing, Beyond Zero area, Motorsports area. The event also demonstrated the effectiveness of integrating interactive elements with dynamic storytelling to engage and inspire an audience. Ultimately, the meeting served as a compelling platform for fostering brand loyalty and build excitement about Toyota’s direction in the automotive industry.

Let’s take a look at what we had in store for attendees for this two night event 🎊🕺🏽🪩