Section Styles full-width inset-image videoinset hidelinks

salesforce connections

PROCESS

Section Styles full-width inset-image

LET’S GET IMMERSIVE

Welcome to Connections where reality merges the adventurous spirit of Lake Life with the latest in customer engagement technology.

Set in Chicago against Lake Michigan, this event is a hub for professionals eager to enhance customer interactions through personalized strategies. It features a unique blend of sessions on digital marketing, commerce, and service, presented in an immersive environment inspired by natural landscapes.

Industry leaders and Salesforce experts share actionable insights, fostering a setting rich in learning and networking opportunities. This conference is pivotal for those committed to transforming their business practices and improving customer experiences. All while remaining immersed in the lush whimsical world that is Salesforce.

Learn More

Section Styles full-width inset-image

Here attendees will discover the latest innovations in digital marketing, commerce, and service, empowering them to personalize every interaction and drive transformative business growth.

The park sign is our first hello so…

LET’S MAKE IT COUNT

Section Styles full-width inset-image

Aligning with Salesforce's National Park branding and the event's Great Lakes location, we introduced nautical-themed, mixed-material design solutions to create a warm and inviting welcome for attendees.

Section Styles full-width inset-image

Section Styles full-width inset-image videoinset hidelinks

Section Styles full-width inset-image

The Customer Success Platform serves as the starting point - consider it a compass for attendees at Connections, offering education, inspiration, and guidance on connecting customer experiences and teams through the unified Salesforce CRM platform to achieve greater business success.

Upon entering the show floor, attendees are welcomed by a combined Welcome Center and Customer Success Platform experience. The lighthouse serves as a beacon, guiding them to explore industry solutions within the product mix. The lighthouse viewing platform features digital viewfinders aimed at three industry islands. Adjusting the viewfinders magnifies associated products, offering a clear view of essential tools. Additionally, a window gallery with interactive touch screens overlooks the show floor and narrates each island's story. From the lighthouse, visible bridges connect the islands representing each - Commerce, Service & Sales, and Marketing , providing seamless navigation between solutions.

Section Styles full-width inset-image

THE LIGHTHOUSE

Section Styles full-width inset-image

THE ITERATIONS

Section Styles full-width inset-image horizontal-80

Section Styles full-width inset-image

Section Styles full-width inset-image

Large screens display agenda updates and event schedules, while twelve picnic tables, each representing different Salesforce products, feature interactive screens to educate attendees on product features.

An interactive map and compass help attendees navigate the event or download a navigation app. The tower, a visual icon symbolizing perspective, also previews a gallery of industry customer success stories.